Duty Free: Trusted, Transparent, Secure is a global campaign to coordinate and demonstrate a clear stance by the duty free and travel retail industry against illicit trade, counterfeiting and intellectual property theft. 

Issues such as illicit trade, counterfeiting and intellectual property theft are not new challenges, and have been a source of frustration for many industries across the world for centuries. These criminal activities unfairly tarnish the reputations of the industries they impact and detract from the consumer experience. They cost industries like the duty free and travel retail industry millions every year in lost sales opportunities.

As duty free and travel retail channels operate within some of the world’s most secure and tightly controlled environments – such as airports – the industry has a holistic and transparent view of its supply chain. This transparency means the industry can act quickly and forcefully against illegality of any kind, and ensure it does not gain a foothold within the supply chain.

The Duty Free: Trusted, Transparent, Secure campaign intends to raise awareness of the issue of illicit trade, counterfeiting and intellectual property theft. It seeks to engage with governments, regulators and in-market enforcement bodies to ensure that the industry’s zero tolerance approach is understood by policymakers.  

Codes of conduct and training

Codes of Conduct

Recognising the importance of responsible retailing to the long term sustainability and reputation of the industry the DFWC, with the cooperation of industry stakeholders, has developed codes of conduct covering the responsible sale of alcohol products and confectionery, chocolate & biscuit products in duty free and travel retail.

The codes recognise the unique characteristic of our industry. The codes embody the values and principles, of our industry and encourage the adoption of best practice. They are voluntary and enjoy the support of most retailers and brands active in the relevant product sectors.

DFWC Self-Regulatory Code of Conduct for the Sale of Alcohol Products in Duty Free & Travel Retail

DFWC has developed a global Code of Conduct in close cooperation with its members to provide a unique standard for the promotion of responsible retailing of alcohol products in the duty free and travel retail channel which will be implemented across the globe.

The Code of Conduct is available here.

A training programme to promote the responsible retailing of alcohol in duty free and travel retail is available here free of charge.

The training is available in English, French and Spanish and is an interactive, module-based training programme which is designed to reinforce regulations and best practice on the sale of alcoholic drinks in duty free. We encourage representatives of all stakeholders; brands, retailers, commercial teams, communications and promotional agencies, to ensure their associates participate in training programme and are marketing and selling alcoholic products responsibly across the duty free & travel retail channel.

DFWC Self-Regulatory Code of Conduct for the Sale of Confectionery, Chocolate and Biscuit Products in Duty Free & Travel Retail

DFWC has developed a global Code of Conduct in close cooperation with its members to provide a unique standard for the promotion of responsible retailing of confectionery, chocolate and biscuit products in the duty free and travel retail channel which will be implemented across the globe.

The Code of Conduct is available here.

The DFWC Academy

Established in 2019, the DFWC Academy provides training programmes for the duty free and travel retail industry to raise standards and improve skills.

For more information, visit https://www.dfwc.academy/about-dfwca/